Conversion Ads for Spotify Are More Expensive. Here's Why.

This is why running Facebook ads for Spotify has gotten a little pricey.

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If you've noticed your conversion costs slowly rising over the past month, rest assured, you are not alone. Facebook conversion ads have gotten a bit more expensive for everyone, myself included.

With Facebook's recent decision to mandate detailed targeting expansion for all conversion campaigns, this is hardly a surprise. And while there are no immediate changes from Facebook on the horizon to account for this, it can definitely help to understand exactly what's happening and why.

This is why conversion ads for Spotify have gotten more expensive.

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Timestamps:

0:00 - Intro
0:31 - Welcome
0:52 - Detailed targeting expansion is now mandatory
1:32 - How my costs have changed since September
3:57 - Detailed targeting in a new campaign
5:07 - Why has this had a negative effect on costs?
7:24 - What can we do about this change?
9:35 - Tell us about your experience
9:53 - Outro

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Go further with your music marketing:

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Join the Spotify Artist Accelerator: https://artist.tomdupreeiii.com.

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The following are platforms, products, and services I use and recommend. Some are affiliate links (some not), which means you can use them to support the channel at no additional cost to you (but it could make a big difference to me).

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Music Distribution:

Amuse: https://go.tomdupreeiii.com/amuse.
DistroKid: https://go.tomdupreeiii.com/distrokid.

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Marketing and Branding:

Carrd: https://go.tomdupreeiii.com/carrd.
PixelMe: https://go.tomdupreeiii.com/pixelme.
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Gear I Use and Recommend:

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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

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#facebookads #spotify #musicmarketing