How Cashify Secretly Earns From Its Competitors ? | Cashify Business Case Study

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Video Introduction:
Cashify is India's leading re-commerce startup started by Mandeep Manocha & Nakul Kumar in 2013 as a company that dealt with e-waste management. Eventually, in 2014 end, they pivoted into
re-commerce and strived to make their mark in the mobile reselling, mobile repairing & mobile recycling business domain. The interesting thing is that very few people know
that Cashify uses a secret business strategy to earn from its hardcore competitors like amazon & Flipkart. While amazon & Flipkart are busy in their business wars cashify is making
profits from their competition. This video is a complete business case study on cashify and covers various business strategies used by cashify that helped them to stay ahead of their
competitors in the smartphone reselling business. The video also covers how cashify embraces consumer behavior in order to make profits and grow its business in the startup ecosystem.
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White Paper Published By Cashify & Webengage - https://webengage.com/resource/case-study/cashify-uplifts-revenue-using-multichannel-user-engagement-campaigns/
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Title Contents:
00:00 - Introduction To Cashify
01:10 - How Cashify was started
02:10 - 1st Business Strategy of Cashify
02:35 - 2nd Business Strategy of Cashify
05:00 - 3rd Business Strategy of Cashify
06:11 - 4th Business Strategy of Cashify
07:32 - 5th Business Strategy of Cashify
08:30 - Business Lessons from Cashify Case Study
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